WWF - POSTER TRIPTYCH
A project focused on creating a poster series for a meaningful purpose - the survival of different animal species.
RESEARCH
WHO ARE WE?
The World Wildlife Fund is a nonprofit organization that was established in 1961 to raise funds for wildlife and habitat conservation.
OUR VALUES:
Courage, integrity, respect, collaboration
OUR MISSION:
“The World Wildlife Fund’s mission is to build a future in which people live in harmony with nature. To deliver this mission, we work to conserve and restore biodiversity, the web that supports all life on Earth; to reduce humanity's environmental footprint; and to ensure the sustainable use of natural resources to support current and future generations.”
PROCESS
For the overall concept, I wanted to capture the animals in a retro, pixelated, video game aesthetic, primarily utilizing the imagery of “low health” hearts to showcase the species’ dire status. A simple, yet bold call to action was included.
COLOR PALETTE:
A stark contrast color palette was used to call attention to the poster and show the severity of the situation for each species.
TYPEFACES:
A pixelated and bold font was chosen to emulate the font of retro 8-bit video games. To ensure viewers could read the smaller paragraphs, the font Digital Dreamers was chosen. The font still has a pixellated retro style but is smoother and easier on the eyes.
SKETCHES:
FIRST DRAFTS
Going forward from my sketches, I decided to steer away from the “video game-inspired inventory” as it could lead to a cluttered and busy look. I added the verbiage of “adopt,” which points back to the WWF’s form of donation.
FINAL DRAFTS
After receiving feedback, the posters underwent a lot of changes and adjustments. The verbaige of “adopt” was changed to “save” to avoid any confusion for the viewers. Additionally, small paragraphs about each of the endangered animals were added at the bottom of the poster, as well as an inverted logo for WWF.
There were adjustments made to the pixel art animals as well. To make the posters seem more like a series, each of the animals’ gazes were aligned. The gorilla’s head angle was adjusted, and the elephant’s head size was increased to match the others.
